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Y9-12 : Guest Speaker – Laila Elmasry – Up-Fuse
March 17, 2022
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Yesterday we hosted guest speaker Ms. Laila Elmasry of Up-Fuse as part of our ongoing collaboration and shared eco-friendly goals (you may have seen her guest-starring in our video which won the British Council Egypt Your World Film Competition). Up-Fuse is a socio and enviro-conscious brand, whose mission is to create sustainable fashion that supports local communities.
Our students in Y9-12 attended Ms. Laila’s informative presentation on sustainability – where she explained what sustainability is, its importance and small changes we can make to our lives such as trying to wait until 1% before recharging our phones, turning off lights, and using less water when cleaning our teeth. We can also try not to use single-use plastic such as bottles, bags and cutlery.
The conception and work of Up-Fuse was born out of recycling such single use-plastics, into fashionable products created by women in areas such as Garbage City and Manshyet Nasser District, which has allowed them to earn more than 60% of what they would usually earn. Up-Fuse and their cause are also supported by many well-known Egyptian celebrities.
Ms. Laila also shared her personal journey to achieving her role from high school, through to university, internships, getting noticed and how that evolved from her personal passion for sustainability.
A competition was held with multiple prizes of Up-Fuse creations and a promo code was given for future purchases which we have shared in our images.
We are very excited about our forthcoming ground-breaking projects with Up-Fuse, so stay tuned!
